The main incentive for most businesses to sell to both businesses and consumers is to increase their market share and grow sales. There are huge profit margins to be had for companies that also sell directly to consumers (B2C), rather than just to businesses at a bulk discount (B2B). It is the case that most businesses cannot complete all their sales through direct to consumer transactions. However, the benefits of the profit margins from cutting out the middle-man from direct customer sales are too high to ignore completely. As such, we see plenty of e-commerce provid...

Tags: e-commerce, b2b, b2c,

As we move further into the digital age, Customers pay for more than your product. They also expect to pay for the experience. In order to retain business, B2B companies must embrace digitization and mobile commerce strategy. Customers will quickly move on to other suppliers if you do not provide the web and mobile interfaces they are looking for. Whether your business is at the beginning of its journey, in the process of formulating its business strategy or already well established, no matter where your business falls in the path to digital maturity, it pays to have a mobile strategy in orde...

Tags: b2b business, mobile commerce strategy,

Google has announced a due date of July 2018 as the date for when Chrome will start explicitly warning users if a site is not safe with HTTPS certificate. As Chrome is used more than 50% of the internet browser worldwide, this change can have a significant impact on the developers, so get your client website from http to https. A cautioning may influence how to secure clients feel and may make a few visitors leave a site, which will adversely be affecting a sites bounce rate, advertising impressions, affiliate clicks, and E-Commerce sales. How are they going to warn users...

Tags: bounce rate, google ranking, http, https, not-secure,

When you start to see a high bounce rate on your landing pages, it is a flag that your site and content marketing strategy needs a practical redesign. 7. Attract the Right Visitors not high bounce rate On the off chance that your content strategy is not yielding the right visitors and increase sales for you, it is an ideal opportunity to make improvements. There is nothing as effective as publishing custom content that is "ideal" for your market, utilizing a content strategy that considers each stage of the sales cycle. The mistake that a lot of content marketers make is...

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When you start to see a high bounce rate on your landing pages, it's a flag that your site and content marketing strategy needs a practical redesign. Decreasing your bounce rate can helps your conversion rate. When you learn conversion architecture, you can build up an clear content strategy that will help to develop your business. 1. Improve Your Content’s Readability One reason that your target customers leave your site is a lack of readability. User experience begins when your content is readable and neat. In particular, large chunks of text frightens readers away,...

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Google has declared that, from July 2018, pagespeed will turn into a ranking factor in mobile search also since they have been using speed as a ranking signal for desktop search since 2010, and they have named it as “Speed Update”. Speed Update will be targeting only the slowest loading pages and to make it complicated Google has not released any standalone tool to determine whether a website page is affected by this algorithm update. But here some resources that can be helpful in evaluating a website page speed. Chrome User Experience Report Lighthouse...

Tags: mobile search, pagespeed, seo, speed update,

Scenario: When your mobile app becomes a global or a domestic hit, you can monetize users quickly with AdMob, by showing ads to users in more than 200 markets. Detailed Description: AdMob by Google helps you monetize your mobile application through in-app advertising. Ads can be displayed as banner ads, interstitial ads, video ads, or native ads—which are seamlessly added to platform native UI components. On Android, you can additionally display in-app purchase ads, which allow users to purchase advertised products from within your app. This Cordova plugin enables displayi...

Tags: admob, ionic, mobile advertising platform, mobile app development,

B2B organizations are finding that their clients now expect the same user-friendly buying experiences that B2C offers, as well as expanded inventory fulfillment options and assisted sales options. To provide what the customers are expecting, B2B organizations have to search for commerce solutions that help the accompanying 4 key abilities to remain competitive and even expand into pitching specifically to their end consumers. Full-Spectrum Selling Business-to-business customer preferences are changing and they need both self-service and full-service purchase cho...

Tags: e-commerce, b2b, automation, customer satisfaction, sales,

Moving from an offline-only sales model to online-only sales model, or a hybrid approach makes a lot of sense. More buyers begin their decision-making process on the web, either by distinguishing items to purchase, who to get them from, or both. In any case, this progress is a major one for any organization. Role of your website in your sales process The answer to this inquiry will drive your overall strategy. For example, some

Tags: b2b, sales, offline, online, technology,

If your business is online and lacks integrated mobile commerce capabilities, you’re missing out a great opportunity for sales. Regardless of whether you have a live mobile app, it might be an ideal opportunity to reassess. Organizations have worked quickly to take care of the demand for mobile app and go after the billions of dollars up for grab, however many have hurried into M-Commerce without understanding that success depends on the correct technology. 1) Begin with a Clear Strategy Is your primary goal to provide customers with a research tool to help them in t...

Tags: e-commerce, sales, technology, m-commerce, mobile application,