A retailer knows best how crucial technology is to improve sales. The product may sell on old-fashioned values, but the rest better be cutting edge. Why? To match the customer, who leaps on to newer and better tech by the day. In the age-old chestnut about omnichannel and multichannel, let's hash out some key variables which can make or break the sale. In-store, on the app, over a call or online, these are but 'channels' via which the customer interacts with a retailer. Just to get the truth out of the way, 'the customer now doesn't care which channel it takes to get the product to him'. It ju...

Tags: multi-channel, e-commerce, omnichannel, customer,

The minimum viable product (MVP) prototype was introduced three decades ago. Until then the startups spent a few years adding intricacies to the product after its development. This was a futile model because apart from the time being wasted, the end products were not preferred by the customers due to several additional features. When the MVP model was launched, it was aimed at developing a product with the most demanding lineaments a customer required. As per the MVP protocol, the product was bought into the market at a stage when its applications were nominal (mi...

Tags: bvp, mvp,

Taking the right decision for an entrepreneur in the E-Commerce world is probably the hardest part. A wrong decision can ruin all the plans that you have for your E-Commerce website. The foremost decision that any entrepreneur has to take when setting foot to the realm of E-Commerce is to set the tone for their website. What is the perfect tone for your E-Commerce website? Should it be generic one? Or is it better to follow a particular niche? A generic website or a niche site; which one creates the maximum appeal among the customers? These questions haunt every person who...

Tags: e-commerce, generic, customer, niche site,

The shopping experience has gone better and better with more and more eCommerce sites. Magentois the market leader among E-Commerce platform. The leading E-Commerce sites such as Amazon, Flipkart, etc., are listing the products even if there is no stock in it, but listing it at the end of the listed items. However, this feature is not available with default Magento platform as out of stock products should be pushed to the end of the list. Here we are giving you the way to achieve the task with code (query). This is a working code, running successfully with our live projects...

Tags: magento,

Years ago, there existed a time when search engine bots never used to crawl or index web pages (website) dynamically created by JavaScript and CSS. The static HTML source code was all they could have a look at and it all seemed good and easy in the world of Webmasters. But of course, Google has always stuck to the Charles Darwin’s Theory of Evolution quite literally and has evolved itself into a bot that understands web pages by crawling its JavaScript and CSS files. This new update from Google got an apprehensive response from the Webmasters and the initial reaction w...

Tags: seo, seo, crawling, crawling, googlebot, googlebot, page ranking, page ranking, webmaster, webmaster,

Magento platformis certainly the best at present. According to Alexa, 26% of top E-Commerce sites are using Magento E-Commerce development as their platform. Open source, fully functional, user-friendly, customizable, secure, robust and feature-rich, Magento has strong evidence of success in the B2C market but do you know how delighting it is for B2B commercial space?Here’s how Magento framework benefits B2B E-Commerce business with its amazing features: It’s easy and intuitive feel makes B2B shopping as simple as B2C B2B buyers want to shop directly from the vendors, w...

Tags: magento, e-commerce, b2b,

Safe Browsing made easier Safe Browsing is on everybody's minds these days. We face threats like malware and unwanted software while browsing. These programs are harmful and can affect your computer in no time. Google Safe Browse tool is a tool developed by Google which helps you to test a website which you think may not be authentic before you visit the website and get infected with malware or insecure content. All you need to do is place the link of the website and the safe test tool will provide a site status update. This tool warns while accessing sites tha...

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We are happy to announce the launch of our revamped website, designed with a Fresh New look, User-friendly navigation, Search Engine Friendly & Search Engine Optimized structure along with updated information on our Solutions and Products. Going forward, we are also hoping to communicate regularly through blogs by posting new articles on useful information.

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**Chennai, India** – December 27, 2013 – Synamen Thinklabs Private Limited, a software development company headquartered in Chennai, India, announced appointment of a new CEO. Sivaraj Doddannan will be taking over as CEO of the five year old company from January 1, 2014. He joined Synamen earlier this year, and has been working with the leadership team in fine tuning its growth strategy. Sivaraj comes with over 20 years of experience in IT industry, and has worked in public sector and multinational companies in his career. In his last job in IBM, he managed the maintenance of entire backoffice...

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Chennai, India – September 9, 2013 – Synamen Thinklabs Private Limited, a software development company headquartered in Chennai, India, announced the recent acquisition of TreeShore. TreeShore is a web development company, also located in Chennai, specializing in web and graphics design. It was founded by Raja Sampath, a young entrepreneur in 2010, and has been offering creative solutions to its customers. TreeShore’s founder Raja Sampath will join Synamen’s board of directors, and will take up the role of Chief Operating Officer in Synamen. TreeShore’s current team will a...

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