Blog

08 Feb 2017

We are delighted to the launch of our Revamped Website

We are happy to announce the launch of our revamped website, designed with a Fresh New look, User-friendly navigation, Search Engine Friendly & Search Engine Optimized structure along with updated information on our Solutions and Products. Going forward, we are also hoping to communicate regularly through blogs by posting new articles on useful information.

Tags: admin,

27 Dec 2013

Synamen announces new CEO

**Chennai, India** – December 27, 2013 – Synamen Thinklabs Private Limited, a software development company headquartered in Chennai, India, announced appointment of a new CEO. Sivaraj Doddannan will be taking over as CEO of the five year old company from January 1, 2014. He joined Synamen earlier this year, and has been working with the leadership team in fine tuning its growth strategy. Sivaraj comes with over 20 years of experience in IT industry, and has worked in public sector and multinational companies in his career. In his last job in IBM, he managed the maintenance of entire backoffice...

Tags: admin,

09 Sep 2013

Synamen acquires TreeShore

Chennai, India – September 9, 2013 – Synamen Thinklabs Private Limited, a software development company headquartered in Chennai, India, announced the recent acquisition of TreeShore. TreeShore is a web development company, also located in Chennai, specializing in web and graphics design. It was founded by Raja Sampath, a young entrepreneur in 2010, and has been offering creative solutions to its customers. TreeShore’s founder Raja Sampath will join Synamen’s board of directors, and will take up the role of Chief Operating Officer in Synamen. TreeShore’s current team will a...

Tags: admin,

30 Nov 2018

7 Ways For Connecting Your Online And Offline Customer Interactions

It is important to connect with your customers both online and offline for your business. This helps maximize the revenue of your business and allows easier access for your customers. There are several steps that can be taken in order to make it easier for your business to connect with customers. 1. Integrate your Data By making sure that all your team's data is available at all times and not divided among teams, you can allow quick access to crucial data when it is needed. By combining both the offline data and online data of your customers, you can track your customer a...

Tags: multi-channel,

24 Aug 2018

How to Optimize your E-Commerce Conversions through Site Search

One of the most essential factors for any E-Commerce store is the search feature. It is estimated that about 30% of customers will go strictly to the search box to find what they are looking for. That means that about one-third of the visitors to your site will ignore every other feature on the front page in order to use the search box and find exactly what they are looking for. For us, this means that the search box needs to be the most important feature of our site. Let us look at some ways that we can optimize our search capabilities. We can utilize Natural Language Pro...

Tags: e-commerce, product search,

25 Jul 2018

How to Increase Customer Engagement for your E-Commerce Store

The art of retaining customer loyalty requires a fine balancing act of meeting your customer's needs as well as those of your business. For online businesses especially, there are plenty of options for customers to choose from, hence merchants need to exceed customer expectations, or they may choose to look for other options. Depending on how an organization can anticipate customer needs and drive engagement, we can gauge their sales and conversion rates. There continue to be rapid technological advances made in the area of E-Commerce, with businesses needing an unders...

Tags: e-commerce, customer engagement,

03 Jul 2018

The Benefits of Unifying B2B and B2C for your E-Commerce site

The main incentive for most businesses to sell to both businesses and consumers is to increase their market share and grow sales. There are huge profit margins to be had for companies that also sell directly to consumers (B2C), rather than just to businesses at a bulk discount (B2B). It is the case that most businesses cannot complete all their sales through direct to consumer transactions. However, the benefits of the profit margins from cutting out the middle-man from direct customer sales are too high to ignore completely. As such, we see plenty of e-commerce provid...

Tags: e-commerce, b2b, b2c,

18 Jun 2018

3 important priorities for Mobile commerce strategy in B2B business

As we move further into the digital age, Customers pay for more than your product. They also expect to pay for the experience. In order to retain business, B2B companies must embrace digitization and mobile commerce strategy. Customers will quickly move on to other suppliers if you do not provide the web and mobile interfaces they are looking for. Whether your business is at the beginning of its journey, in the process of formulating its business strategy or already well established, no matter where your business falls in the path to digital maturity, it pays to have a mobile strategy in orde...

Tags: b2b business, mobile commerce strategy,

05 Feb 2018

Website Changes That Make A Big Difference To Your Bounce Rate (Part - I)

When you start to see a high bounce rate on your landing pages, it's a flag that your site and content marketing strategy needs a practical redesign. Decreasing your bounce rate can helps your conversion rate. When you learn conversion architecture, you can build up an clear content strategy that will help to develop your business. 1. Improve Your Content’s Readability One reason that your target customers leave your site is a lack of readability. User experience begins when your content is readable and neat. In particular, large chunks of text frightens readers away,...

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pagespeed-to-be-used-as-ranking-signal-in-mobile-search-also-after-its-initial-launch-8-years-ago

22 Jan 2018

PageSpeed to be used as Ranking Signal in Mobile search also after its initial launch, 8 years ago

Google has declared that, from July 2018, pagespeed will turn into a ranking factor in mobile search also since they have been using speed as a ranking signal for desktop search since 2010, and they have named it as “Speed Update”. Speed Update will be targeting only the slowest loading pages and to make it complicated Google has not released any standalone tool to determine whether a website page is affected by this algorithm update. But here some resources that can be helpful in evaluating a website page speed. Chrome User Experience Report Lighthouse...

Tags: mobile search, pagespeed, seo, speed update,

adding-mobile-advertising-platform-into-your-ionic-mobile-app

11 Jan 2018

Adding Mobile Advertising Platform into Your Ionic Mobile App

Scenario: When your mobile app becomes a global or a domestic hit, you can monetize users quickly with AdMob, by showing ads to users in more than 200 markets. Detailed Description: AdMob by Google helps you monetize your mobile application through in-app advertising. Ads can be displayed as banner ads, interstitial ads, video ads, or native ads—which are seamlessly added to platform native UI components. On Android, you can additionally display in-app purchase ads, which allow users to purchase advertised products from within your app. This Cordova plugin enables displayi...

Tags: admob, ionic, mobile advertising platform, mobile app development,

28 Mar 2019

Are you ready to take international customers and reach the global market?

Global expansion is one of the main emphases for traders, but they fail to explore due to cultural, geographic and language barriers, varying practices and unique online behaviors making the daunting task seem like a difficult challenge. To make the business successful one should think beyond the usual. Global retail sales have surpassed $23 trillion including both in-store and online purchases, and overall international retail sales are projected to strike at almost $28 trillion by 2020. According to surveys, over 90% percent of Japanese customers make credit card pay...

Tags: magento, international,

11 Oct 2018

3 Advantages Of A Unified E-Commerce Platform

As any business grows, they must contend with increasing buyer demands as well as market pressures. This shows that it is important to provide a great customer experience across all customer channels, with an evolving need to serve all customers for both B2B and B2C businesses through digital channels and Unified E-Commerce can be classified as all about that. Customers are always looking for meaningful interactions that can streamline the path to them getting what they want from you, but it is not always easy to integrate the various tools, technologies and teams in order...

Tags: ecommerce customer experience, unified ecommerce,

fab-15-javascript-methods-to-overcome-jquery-usage

16 Nov 2017

Fab 15 JavaScript methods to overcome jQuery usage

Every business must make sure that their websites work fast on all devices. The users are extremely sensitive to web performance, even the smallest change in the website load time alters traffic noticeably. The website should be spontaneously reactive and engage visitors quickly for every action visitor performs. Most of the developers use certain javascript libraries like jQuery, which make it easier for them to develop frontend functionalities. But take a moment to consider if you actually need jQuery as a dependency. If you're only targeting more modern browse...

Tags: avoid jquery, javascript, website performance optimization,

how-google-mobilegeddon-is-changing-e-commerce-sales

21 Oct 2017

How Google Mobilegeddon is changing E-Commerce sales?

On April 21st in the year 2015, Google provided us with a new update, called Mobilegeddon, involving a mobile-friendly algorithm that significantly boosted all mobile-friendly pages in its search results. Thereby allowing a greater exposure for these particular sites alone (mainly E-Commerce), which had a mobile-friendly option that enhanced the viewing experience for users. The Mobile-Friendly Google Label A website will be deemed so if it meets criteria like: That does not require a Flash installation as it is not available on most mobile phones Utilises text whic...

Tags: e-commerce, sales, mobile responsive, mobilegeddon,

the-5-steps-needed-for-putting-online-reputation-management-into-action

14 Oct 2017

The 5 Steps Needed For Putting Online Reputation Management into Action

Are you wondering about how to improve on self-values or your enterprise levels in the virtual world? Looking to form a few action steps to get them into action? Check this article to know more about online reputation management and start planning your success steps. Why Do You Need Online Reputation Management? Gone are the days when life was as simple as having only food, clothing and shelter. Neither are the days of waiting for the news until the next day when the newspaper comes in, or the radio cracks its voice at low frequency to give us the updates about wha...

Tags: digital marketing, online reputation management, search engines,

currency-name-required-only-when-the-amount-is-entered

25 Sep 2017

Currency name required only when the amount is entered

On any application development the transaction related forms shall have currency field (if the application intended to support multiple currencies), which should become mandatory only when the amount is available Detailed Description: Yii is a high-performance PHP framework best for developing Web 2.0 applications. Yii comes with rich features: MVC, DAO/ActiveRecord, I18N/L10N, caching, authentication and role-based access control, scaffolding, testing, etc. As a rule of thumb, you should never trust the data received from end users and should always validate it befor...

Tags: form rules, form validation, yii,

know-benefits-online-reputation-management-may-change-perspective

09 Aug 2017

If You Know These Benefits Of Online Reputation Management, You May Change Your Perspective

Online reputation management is vital to the functioning and publicity of any company or business. Most people seem to accept the idea that online reputation management simply refers to managing the company’s contents on social media or publicity via websites and various online platforms. Online Reputation Management through, covers a much wider spectrum of items. Quick response to queries Taking suggestions from customers Customising equipment and products according to different wants and tastes Handling reviews effectively and according to the situation So o...

Tags: digital marketing, online reputation management, online marketing,

how-to-do-seo-marketing-leverage-google-assistance

15 Jul 2017

How To Do SEO Marketing, Leverage Google Assistance?

What Is Search Engine Marketing Internet marketing strategies can be made more effective through pay per click (PPC) campaigns through paid advertising. These campaigns depend on the site’s operators goals. SEM or Search engine marketing is the custom of running, designing, and optimizing search engine campaigns for ads. The difference between SEO marketing and SEO is the between unpaid and paid ranking priority in search results. Google Assistant In SEO Marketing Google today, is one of the biggest search engines that is present on the world wide web. This search engine...

Tags: seo, sales, digital marketing, google search,

social-commerce-and-its-increasing-dominance

30 Jun 2017

Social Commerce And Its Increasing Dominance

Social networking sites have become the eternal abode of Gen Y. They are experts at the skill of multitasking any work that doesn't involve two hands and you can find the smartphone in the other. Be it during a commute or waiting at a doctor’s office, you can find people glued to their smartphones and scrolling through e-commerce catalogues. Our two favourite pastimes are social media and online shopping. These two have produced an even more alluring offspring, Social Commerce. Social Commerce is when you are scrolling through your favourite social media site and see a...

Tags: e-commerce, sales, social media,

why-moving-to-digital-marketing-can-be-a-game-changer

16 Jun 2017

Why Moving To Digital Marketing Can Be A Game Changer?

The decade of the 1990’s marked the gradual shift from traditional methods of marketing and promotion to digital marketing, due to the increase in the usage of Internet. A statistic from Global Web Index (GWI) 2017, shows about 50% of the 7.4 billion population in the country now uses the Internet on a daily basis. Information on the Internet can be easily accessed by a widespread audience. Thus, businesses can utilize digital channels to acquire a large number of consumers. Visual content such as images, product videos and infographics can be easily shared. This drast...

Tags: seo, sales, sem,

use-of-colors-in-magento-admin-sales-order-grid

01 Jun 2017

Use Of Colors In Magento Admin Sales Order Grid

The Magento is a platform that scales up with your business. With a dedicated server (or decent cloud configuration) there should be no problem adding virtually unlimited number of products on your site with network traffic ranging from 10,000 to 100,000 visits a month. As Magento is used for more serious online shops which has potential to receive more orders, and hence the order processing is one of the high priority task for the admin users. The Magento admin panel is a simple one with necessary feature. However the UI/UX shall be impr...

Tags: magento, admin, sales, orders,

why-is-billable-viable-product-an-alternative-to-minimum-viable-product

20 May 2017

Why Is Billable Viable Product An Alternative To Minimum Viable Product?

The minimum viable product (MVP) prototype was introduced three decades ago. Until then the startups spent a few years adding intricacies to the product after its development. This was a futile model because apart from the time being wasted, the end products were not preferred by the customers due to several additional features. When the MVP model was launched, it was aimed at developing a product with the most demanding lineaments a customer required. As per the MVP protocol, the product was bought into the market at a stage when its applications were nominal (mi...

Tags: bvp, mvp,

allow-googlebot-to-crawl-javascript-css-for-effective-processing-of-your-website

26 Apr 2017

Allow Googlebot To Crawl JavaScript And CSS For Effective Processing Of Your Website

Years ago, there existed a time when search engine bots never used to crawl or index web pages (website) dynamically created by JavaScript and CSS. The static HTML source code was all they could have a look at and it all seemed good and easy in the world of Webmasters. But of course, Google has always stuck to the Charles Darwin’s Theory of Evolution quite literally and has evolved itself into a bot that understands web pages by crawling its JavaScript and CSS files. This new update from Google got an apprehensive response from the Webmasters and the initial reaction w...

Tags: seo, seo, crawling, crawling, googlebot, googlebot, page ranking, page ranking, webmaster, webmaster,

allow-googlebot-to-crawl-javascript-css-for-effective-processing-of-your-website

26 Apr 2017

Allow Googlebot To Crawl JavaScript And CSS For Effective Processing Of Your Website

Years ago, there existed a time when search engine bots never used to crawl or index web pages (website) dynamically created by JavaScript and CSS. The static HTML source code was all they could have a look at and it all seemed good and easy in the world of Webmasters. But of course, Google has always stuck to the Charles Darwin’s Theory of Evolution quite literally and has evolved itself into a bot that understands web pages by crawling its JavaScript and CSS files. This new update from Google got an apprehensive response from the Webmasters and the initial reaction w...

Tags: seo, seo, crawling, crawling, googlebot, googlebot, page ranking, page ranking, webmaster, webmaster,

15 Jul 2022

E-Commerce Start-up Revolution: How USA start-ups can spread their wings in E-Commerce

The recent years has seen an exponential growth in E-Commerce and has led every business to make it mandatory to have one. The fear of the pandemic also had the consumers lean towards E-Commerce and shop differently. These factors multiplied the number of businesses moving towards the E- Commerce way. It’s safe to say then, that this trend is going to stay and be the new normal for many businesses henceforth. Building an E-Commerce website will prove to be a necessity for some businesses; for example, a direct-to-customer business. Their E-Commerce website will be the new...

Tags: e-commerce,

10 Apr 2022

Magento 2 – the exclusive features and support

Magento has proved to be the world leader from the time it was released in 2008. More than 3% of the ecommerce market use Magento as their partner. It is the top choice for ecommerce websites for all brands, big or small. However, Magento announced the release of its updated version for Magento 1 in 2018. The existing users were encouraged to move to the newer version to experience better services. Finally, in June 2020 Magento announced that the Magento 1 will not be supported anymore with version updates or patches for bug fixes. Whether you are using the earlier versio...

Tags: admin,

10 Apr 2022

The basics of migrating from Shopify to Magento

There are many qualities desirable from an ecommerce platform. And every platform out there is offering a host of different services. But each ecommerce business have their own set of reasons to choose a particular platform. There is a natural curiosity between Magento vs Shopify. But Magento is the reigning leader in the ecommerce development today and so there is a natural interest for Magento migration. Assuming that you have already made the decision to migrate from Shopify to Magento, here is a basic guide to run you through the process. There are three ways for Sho...

Tags: admin,

18 Feb 2019

What's new in Magento 2.3 and how it can be useful for Magento Merchants?

One of the key highlights of the year for the Magento Community is the release of Magento 2.3. With this launch, updates have been made to Magento’s tech stack with new revolutionary features and security fixes to help E-Commerce merchants grow their business and also enhance developers to fulfill client expectations with more concrete results. A quick answer to what’s new in Magento 2.3 would be better performance, higher security, and innovation throughout the extremely popular platform and revamp the default E-Commerce experience. SECURITY FEATURES Magento communi...

Tags: admin,

29 Jan 2019

Progressive Web App Primer for Early Adopting Magento Merchants

The augmentation of the web has taken us from distinct versions of a website to desktop versus mobile versions to responsive sites that adapt according to screen size, and then to native mobile apps, that either recreate the desktop expertise as a native app or act as a portal to the responsive version. The latest iteration of all this is PWA. It is the replacement of a responsive website. PWA the trending browsing mobile method PWA is a software platform that aims to merge the best of both the web and the native experience for website or app users. These mobile op...

Tags: magento pwa studio, progressive web app, pwa,

17 Dec 2018

3 New Magento Tools To Boost Your E-Commerce Growth In 2022

Along with plenty of exciting news from 2018 for users of Magento, comes the release of the latest version of the Magento platform, Magento 2.3.0, which comes with a new set of tools to make it easier to get your E-Commerce site up and running. 1. Multi-Source Inventory The ways in which products are sold, stored and delivered continue to grow and evolve. Multi-Source Inventory or MSI is an interface that allows merchants to manage their inventory across multiple physical locations, all from within the Magento admin dashboard, thereby improving the efficiency of operation...

Tags: magento,

17 Nov 2018

4 Ways To Identify Valuable Customers in E-Commerce

In order to deliver according to your customer's expectations, you need to know where they are coming from as well as how they interact with your E-Commerce business. One of the most important tools in your arsenal is site analytics which gives you various data points on your customers. Here are some of the more important points you can use to identify valuable customers. 1. Customer Lifetime Number of Orders This is a useful metric for determining a customers potential value to your brand. Through this metric, you can know the number of times a customer has placed an ord...

Tags: e-commerce,

25 Sep 2018

6 Ways To Improve Your Customer Checkout Experience

It is estimated that at least 70% of online carts are abandoned before any payment is being made. The reason for this is that customers consider the checkout process to be too complicated and the customer checkout experience is crucial and important. A clunky, drawn-out checkout process drives customers to seek business with rival stores. With mobile also accounting for a large portion of E-Commerce revenue, along with impulse buying, it is necessary for retailers to provide a more streamlined checkout experience. By redesigning our checkout experience into one that is...

Tags: e-commerce checkout, magento e-commerce,

14 Sep 2018

6 Factors about Machine Learning in E-Commerce

Machine learning is a branch of artificial intelligence that improves performance over a period of time through experience. In many ways that may not be apparent at first glance, machine learning has become integrated into our daily lives. For anyone that is involved in E-Commerce, it would be natural to ask how machine learning would affect them. 1. Product Recommendations Probably the most obvious examples of machine learning for E-Commerce are product recommendations, where products are suggested to the customer based on what they have shown interest in. Traditionally,...

Tags: machine learning,

03 Aug 2018

9 Key factors to consider while developing an Online Grocery Store

Are you considering to develop an online grocery store, but not sure how to go about it? We can certainly help you in all aspects to launch your Grocery E-Commerce store successfully. There are few common problems which most of the store owners do not understand. It is important to learn and provide the necessary features from a customer perspective. Here are some key factors in optimising your online grocery store for your customers. 1. Compensating for Item quantity When buying groceries, the average cart size is usually much larger than a normal E-Commerce store as a...

Tags: e-commerce, online grocery store,

a-deadline-has-been-set-by-google-for-https-and-warns-developers-to-upgrade

14 Mar 2018

A deadline has been set by Google for HTTPS and Warns Developers to Upgrade

Google has announced a due date of July 2018 as the date for when Chrome will start explicitly warning users if a site is not safe with HTTPS certificate. As Chrome is used more than 50% of the internet browser worldwide, this change can have a significant impact on the developers, so get your client website from http to https. A cautioning may influence how to secure clients feel and may make a few visitors leave a site, which will adversely be affecting a sites bounce rate, advertising impressions, affiliate clicks, and E-Commerce sales. How are they going to warn users...

Tags: bounce rate, google ranking, http, https, not-secure,

16 Feb 2018

Website Changes That Make A Big Difference To Your Bounce Rate (Part - 2)

When you start to see a high bounce rate on your landing pages, it is a flag that your site and content marketing strategy needs a practical redesign. 7. Attract the Right Visitors not high bounce rate On the off chance that your content strategy is not yielding the right visitors and increase sales for you, it is an ideal opportunity to make improvements. There is nothing as effective as publishing custom content that is "ideal" for your market, utilizing a content strategy that considers each stage of the sales cycle. The mistake that a lot of content marketers make is...

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how-to-grow-sales-in-b2b-and-stay-competitive-in-2018

30 Dec 2017

How to Grow Sales in B2B and stay Competitive in 2018?

B2B organizations are finding that their clients now expect the same user-friendly buying experiences that B2C offers, as well as expanded inventory fulfillment options and assisted sales options. To provide what the customers are expecting, B2B organizations have to search for commerce solutions that help the accompanying 4 key abilities to remain competitive and even expand into pitching specifically to their end consumers. Full-Spectrum Selling Business-to-business customer preferences are changing and they need both self-service and full-service purchase cho...

Tags: e-commerce, b2b, automation, customer satisfaction, sales,

key-things-to-consider-before-moving-your-sales-model-online

22 Dec 2017

Key Things to Consider Before Moving Your Sales Model Online

Moving from an offline-only sales model to online-only sales model, or a hybrid approach makes a lot of sense. More buyers begin their decision-making process on the web, either by distinguishing items to purchase, who to get them from, or both. In any case, this progress is a major one for any organization. Role of your website in your sales process The answer to this inquiry will drive your overall strategy. For example, some

Tags: b2b, sales, offline, online, technology,

6-steps-to-building-a-long-term-strategy-for-mobile-app

15 Dec 2017

6 Steps to building a Long-Term strategy for mobile app

If your business is online and lacks integrated mobile commerce capabilities, you’re missing out a great opportunity for sales. Regardless of whether you have a live mobile app, it might be an ideal opportunity to reassess. Organizations have worked quickly to take care of the demand for mobile app and go after the billions of dollars up for grab, however many have hurried into M-Commerce without understanding that success depends on the correct technology. 1) Begin with a Clear Strategy Is your primary goal to provide customers with a research tool to help them in t...

Tags: e-commerce, sales, technology, m-commerce, mobile application,

11-obstacles-to-b2b-business-growth-part-2

04 Dec 2017

11 Obstacles to B2B Business Growth (Part 2)

7) Thinking about E-Commerce in Isolation B2B E-Commerce does not work in seclusion. Omni-channel experience is the thing that clients expect today, so distinguish all channels you can connect with your clients on and build a strategy that considers how these different channels interface with each other. For instance, field delegates should be prepared to use the energy of E-Commerce to build transformation and drive deals. 8) Not Enough Content Be it B2B or B2C, Content is the KING, from enhancing your SEO helps the customers to make an informed decision on buyin...

Tags: e-commerce, b2b, seo, analytics, omni-channel,

11-obstacles-to-b2b-business-growth-part-1

27 Nov 2017

11 Obstacles to B2B Business Growth (Part 1)

As B2B companies are moving from traditional promoting and basic online ordering portals to a whole digital commerce channel, there are several demanding situations they need to consider and deal with in addition to capabilities and functionalities that they need to make certain are in place before release. 1) Customer demands and the growth of B2B> Although B2B E-Commerce is at the rise, the scenario like the preferred vendors does not offer online purchasing alternatives or people who do are cumbersome and not as easy to shop from occurs too often in today’s commercial...

Tags: e-commerce, customer engagement, b2b, custom catalogs, digital marketing, generic,

5-ways-artificial-intelligence-is-transforming-the-future-of-e-commerce

08 Nov 2017

5 ways Artificial Intelligence is transforming the future of E-Commerce

Artificial Intelligence is transforming numerous elements of our life with or without our knowledge. From the way, we run devices in our house to the manner in which kids play with toys. In the same way Artificial Intelligence is also beginning to have a considerable impact on the way E-Commerce companies bring in and also retain their consumers. As a matter of fact, a study by Gartner forecasts that by 2020, 85% of a customer's connection with a company will certainly be taken care of without engaging with any human. To understand how AI is shifting E-Commerce, check...

Tags: e-commerce, artificial intelligence, shopping experience,

augmented-reality-and-e-commerce-to-the-future

07 Oct 2017

Augmented Reality and E-Commerce to the future

The world of virtual shopping is endless providing variety and global access to products with a single click. Augmented Reality is the new gift to our online shopping patriots. It is the bridge between the real and the virtual world that has become an integral part of internet marketing as well. Augmented reality is of three types that use computers, cameras, screens and processors as the devices for displays. They are the head-mounted display, handheld display and spatial displays. Let us know about them more: Head-mounted display: It is a wearable display on the head while keeping the...

Tags: e-commerce, sales, augmented information, augmented reality,

small-but-important-things-to-observe-in-startup

08 Sep 2017

Small but important things to observe in Startups

Today, we live in a world where 305 million startup companies are launched annually. With over 472 million entrepreneurs around the world, we have come to a stage where becoming your own boss is the most attractive “job” there is. With considerably more courses offered by renowned universities and mentorship programs coming into existence, one would assume the 90% failure rate of startups to be absurd. After all, how hard can it really be? Well, hopefully after reading this article, the reader will have a better understanding of the small and yet important things that...

Tags: ideas, innovation, startups,

custom-shopping-cart-price-rule-condition

30 Aug 2017

Custom Shopping Cart Price Rule Condition

Magento offers a set of Shopping cart price rules, which will be helpful for the merchant for various promotions. However, there are difficult situations that merchant face to promote unique offers with given conditions & attributes. Hence merchant requires to have an additional condition for shopping cart price rule (Discount with or without coupon). Detailed Description: Magento is a leading open-source e-commerce platform written in PHP. Fully functional, user-friendly, customizable, secure, robust and feature-rich, Magento has strong evidence of success in the eCo...

Tags: magento, add new condition in shopping cart, custom shopping cart price rule,

13-things-you-should-know-before-you-start-developing-a-mobile-app-for-corporate

23 Aug 2017

13 Things You Should Know Before You Start Developing A Mobile App For Corporate

The mobile app market has grown leaps and bounds in recent years and is expected to grow more as people’s reliance on the app-based businesses is increasing. Building a world class app takes more than just an innovative idea. Here are some points to keep in mind before you start developing one. 1. Thoroughly Researching The Market There are more than 4.5 million apps available on app stores of Google and Apple combined. The competition is fierce, and if you want your mobile app to survive the test of time and users’ faith, you need to do a deep research of the mark...

Tags: mobile app development, corporate,

barcode-printing-generating-with-odoo

22 Jul 2017

Barcode Printing/Generating With Odoo

Scenario: Odoo support barcode to scan and search products, but there is no default provision to print the barcode. But all retailers require to print the barcode as well.Detailed Description: Odoo is an all-in-one management software that offers a range of business applications that form a complete suite of enterprise management applications. The Odoo solution is ideal for SME's but fits both small and large companies alike. Odoo is based on a smart interface that any retail company can use without difficulty. Because it's extremely flexible, you can configure Odoo to...

Tags: erp, odoo, omnichannel,

why-is-e-commerce-portal-security-important-for-your-sales-conversion

07 Jul 2017

Why Is E-Commerce Portal Security Important For Your Sales Conversion?

Online E-Commerce is fragile, and store owners and their customers are constantly at risk from cyber crime and money fraud. Without ideal protocols in place, voids in online security can pose as trouble and affect the business. Small stores, in theory, may look safe but found that one in five small store websites find themselves as victims every year. Another alarming find is that about 60 online retailers are forced to close within almost six months since initiation due to payment frauds. What are the Consequences of Online Fraud? Accepting Payments and Refunds: Fr...

Tags: e-commerce, sales, customer, security,

hybrid-platform-can-also-be-a-right-choice-for-your-mobile-app

21 Jun 2017

Hybrid Platform Can Also Be A Right Choice For Your Mobile App!

The mobile application development industry has been growing exponentially. As of March 2017, there are 5 million apps available on Google Play Store and Apple’s App Store combined. This number is further growing since the number of Smartphone users has also been increasing. In 2020, the number of users is predicted to be 2.87 billion. In addition, the revenue generated by mobile applications is expected to increase to a massive 189 billion US dollars, according to a report by Statista. Mobile applications have been categorized into Native applications Mobile w...

Tags: hybrid, mobile apps, native,

m-commerce-the-future-of-e-commerce

09 Jun 2017

M-Commerce: The Future Of E-Commerce

The concept of E-Commerce or Electronic Commerce has boomed over the recent years due to the rise in the use of Internet worldwide. Quick, instantaneous and fast E-Commerce has paved the path for online buying and selling. With the increased use of Smartphones, Mobile focussed commerce or M-Commerce is becoming increasingly popular. A study conducted by LexisNexis confirms that it is on the verge of becoming the most common method of shopping in the coming years. Increased Use of Smartphone Over 1.2 billion people access the internet daily using their Smartphone, acco...

Tags: e-commerce, m-commerce, shopping,

multichannel-and-omnichannel-what-does-it-mean-to-customers

26 May 2017

Multichannel and Omnichannel: What Does It Mean To Customers?

A retailer knows best how crucial technology is to improve sales. The product may sell on old-fashioned values, but the rest better be cutting edge. Why? To match the customer, who leaps on to newer and better tech by the day. In the age-old chestnut about omnichannel and multichannel, let's hash out some key variables which can make or break the sale. In-store, on the app, over a call or online, these are but 'channels' via which the customer interacts with a retailer. Just to get the truth out of the way, 'the customer now doesn't care which channel it takes to get the product to him'. It ju...

Tags: multi-channel, e-commerce, omnichannel, customer,

where-do-the-customers-go-in-the-first-place-to-buy-generic-vs-niche-site

10 May 2017

Where Do The Customers Go In The First Place To Buy, Generic Vs Niche Site?

Taking the right decision for an entrepreneur in the E-Commerce world is probably the hardest part. A wrong decision can ruin all the plans that you have for your E-Commerce website. The foremost decision that any entrepreneur has to take when setting foot to the realm of E-Commerce is to set the tone for their website. What is the perfect tone for your E-Commerce website? Should it be generic one? Or is it better to follow a particular niche? A generic website or a niche site; which one creates the maximum appeal among the customers? These questions haunt every person who...

Tags: e-commerce, generic, customer, niche site,

out-of-stock-products-to-the-end-of-the-list-in-category-page

03 May 2017

Out Of Stock Products To The End Of The List In Magento Category Page

The shopping experience has gone better and better with more and more eCommerce sites. Magentois the market leader among E-Commerce platform. The leading E-Commerce sites such as Amazon, Flipkart, etc., are listing the products even if there is no stock in it, but listing it at the end of the listed items. However, this feature is not available with default Magento platform as out of stock products should be pushed to the end of the list. Here we are giving you the way to achieve the task with code (query). This is a working code, running successfully with our live projects...

Tags: magento,

how-magento-framework-benefits-b2b-e-commerce-businesses

17 Apr 2017

How Magento Framework Benefits B2B E-Commerce Businesses?

Magento platformis certainly the best at present. According to Alexa, 26% of top E-Commerce sites are using Magento E-Commerce development as their platform. Open source, fully functional, user-friendly, customizable, secure, robust and feature-rich, Magento has strong evidence of success in the B2C market but do you know how delighting it is for B2B commercial space?Here’s how Magento framework benefits B2B E-Commerce business with its amazing features: It’s easy and intuitive feel makes B2B shopping as simple as B2C B2B buyers want to shop directly from the vendors, w...

Tags: magento, e-commerce, b2b,

try-the-google-new-tool-for-safe-browsing

30 Mar 2017

Do You Feel Unsafe While Browsing – Try The Google's New Tool For Safe Browsing

Safe Browsing made easier Safe Browsing is on everybody's minds these days. We face threats like malware and unwanted software while browsing. These programs are harmful and can affect your computer in no time. Google Safe Browse tool is a tool developed by Google which helps you to test a website which you think may not be authentic before you visit the website and get infected with malware or insecure content. All you need to do is place the link of the website and the safe test tool will provide a site status update. This tool warns while accessing sites tha...

Tags: safe browsing,

08 Nov 2022

Digital Commerce: Everything You Need to Know (2023)

The escalation of E-commerce post pandemic is not going to change and is set to spike further. There is an increase in the mindset of consumers’ preference to online shopping for 2 reasons, to keep pace with fast-paced day-to-day lives and convenience. This mounts pressure on  e-commerce businesses to provide a comprehensive platform to cater to the surging demands. This is critical to stay competitive and retain customer loyalty. The top influencers of e-commerce trends for 2023. Multi-faceted Shopping Consumers now tend to use varied shopping channels for their buys. They review the...

Tags: e-commerce,

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