On April 21st in the year 2015, Google provided us with a new update, called Mobilegeddon, involving a mobile-friendly algorithm that significantly boosted all mobile-friendly pages in its search results. Thereby allowing a greater exposure for these particular sites alone (mainly E-Commerce), which had a mobile-friendly option that enhanced the viewing experience for users. The Mobile-Friendly Google Label A website will be deemed so if it meets criteria like: That does not require a Flash installation as it is not available on most mobile phones Utilises text whic...

Tags: e-commerce, sales, mobile responsive, mobilegeddon,

What Is Search Engine Marketing Internet marketing strategies can be made more effective through pay per click (PPC) campaigns through paid advertising. These campaigns depend on the site’s operators goals. SEM or Search engine marketing is the custom of running, designing, and optimizing search engine campaigns for ads. The difference between SEO marketing and SEO is the between unpaid and paid ranking priority in search results. Google Assistant In SEO Marketing Google today, is one of the biggest search engines that is present on the world wide web. This search engine...

Tags: seo, sales, digital marketing, google search,

Social networking sites have become the eternal abode of Gen Y. They are experts at the skill of multitasking any work that doesn't involve two hands and you can find the smartphone in the other. Be it during a commute or waiting at a doctor’s office, you can find people glued to their smartphones and scrolling through e-commerce catalogues. Our two favourite pastimes are social media and online shopping. These two have produced an even more alluring offspring, Social Commerce. Social Commerce is when you are scrolling through your favourite social media site and see a...

Tags: e-commerce, sales, social media,

The decade of the 1990’s marked the gradual shift from traditional methods of marketing and promotion to digital marketing, due to the increase in the usage of Internet. A statistic from Global Web Index (GWI) 2017, shows about 50% of the 7.4 billion population in the country now uses the Internet on a daily basis. Information on the Internet can be easily accessed by a widespread audience. Thus, businesses can utilize digital channels to acquire a large number of consumers. Visual content such as images, product videos and infographics can be easily shared. This drast...

Tags: seo, sales, sem,

The Magento is a platform that scales up with your business. With a dedicated server (or decent cloud configuration) there should be no problem adding virtually unlimited number of products on your site with network traffic ranging from 10,000 to 100,000 visits a month. As Magento is used for more serious online shops which has potential to receive more orders, and hence the order processing is one of the high priority task for the admin users. The Magento admin panel is a simple one with necessary feature. However the UI/UX shall be impr...

Tags: magento, admin, sales, orders,

B2B organizations are finding that their clients now expect the same user-friendly buying experiences that B2C offers, as well as expanded inventory fulfillment options and assisted sales options. To provide what the customers are expecting, B2B organizations have to search for commerce solutions that help the accompanying 4 key abilities to remain competitive and even expand into pitching specifically to their end consumers. Full-Spectrum Selling Business-to-business customer preferences are changing and they need both self-service and full-service purchase cho...

Tags: e-commerce, b2b, automation, customer satisfaction, sales,

Moving from an offline-only sales model to online-only sales model, or a hybrid approach makes a lot of sense. More buyers begin their decision-making process on the web, either by distinguishing items to purchase, who to get them from, or both. In any case, this progress is a major one for any organization. Role of your website in your sales process The answer to this inquiry will drive your overall strategy. For example, some

Tags: b2b, sales, offline, online, technology,

If your business is online and lacks integrated mobile commerce capabilities, you’re missing out a great opportunity for sales. Regardless of whether you have a live mobile app, it might be an ideal opportunity to reassess. Organizations have worked quickly to take care of the demand for mobile app and go after the billions of dollars up for grab, however many have hurried into M-Commerce without understanding that success depends on the correct technology. 1) Begin with a Clear Strategy Is your primary goal to provide customers with a research tool to help them in t...

Tags: e-commerce, sales, technology, m-commerce, mobile application,

The world of virtual shopping is endless providing variety and global access to products with a single click. Augmented Reality is the new gift to our online shopping patriots. It is the bridge between the real and the virtual world that has become an integral part of internet marketing as well. Augmented reality is of three types that use computers, cameras, screens and processors as the devices for displays. They are the head-mounted display, handheld display and spatial displays. Let us know about them more: Head-mounted display: It is a wearable display on the head while keeping the...

Tags: e-commerce, sales, augmented information, augmented reality,

Online E-Commerce is fragile, and store owners and their customers are constantly at risk from cyber crime and money fraud. Without ideal protocols in place, voids in online security can pose as trouble and affect the business. Small stores, in theory, may look safe but found that one in five small store websites find themselves as victims every year. Another alarming find is that about 60 online retailers are forced to close within almost six months since initiation due to payment frauds. What are the Consequences of Online Fraud? Accepting Payments and Refunds: Fr...

Tags: e-commerce, sales, customer, security,

Introduction First of it was digitization, and then came virtual platforms, and now AI, e-Commerce is going through all these technological enhancements. Mention AI, instantly robotics comes to our mind. But it is much more than that and AI has penetrated most of the industries now. The e-Commerce industry has not fallen short of this AI intrusion. Be it customer experience, or consumer buying patterns, future demands, AI has taken all of them into its stride. AI programs tend to perceive their environment and handle it to solve problems and achieve specific goals. When such intelligent pro...

Tags: sales,