Social networking sites have become the eternal abode of Gen Y. They are experts at the skill of multitasking any work that doesn't involve two hands and you can find the smartphone in the other. Be it during a commute or waiting at a doctor’s office, you can find people glued to their smartphones and scrolling through e-commerce catalogues. Our two favourite pastimes are social media and online shopping. These two have produced an even more alluring offspring, Social Commerce. Social Commerce is when you are scrolling through your favourite social media site and see a...

Tags: e-commerce, sales, social media,

The mobile application development industry has been growing exponentially. As of March 2017, there are 5 million apps available on Google Play Store and Apple’s App Store combined. This number is further growing since the number of Smartphone users has also been increasing. In 2020, the number of users is predicted to be 2.87 billion. In addition, the revenue generated by mobile applications is expected to increase to a massive 189 billion US dollars, according to a report by Statista. Mobile applications have been categorized into Native applications Mobile w...

Tags: hybrid, mobile apps, native,

The decade of the 1990’s marked the gradual shift from traditional methods of marketing and promotion to digital marketing, due to the increase in the usage of Internet. A statistic from Global Web Index (GWI) 2017, shows about 50% of the 7.4 billion population in the country now uses the Internet on a daily basis. Information on the Internet can be easily accessed by a widespread audience. Thus, businesses can utilize digital channels to acquire a large number of consumers. Visual content such as images, product videos and infographics can be easily shared. This drast...

Tags: seo, sales, sem,

The concept of E-Commerce or Electronic Commerce has boomed over the recent years due to the rise in the use of Internet worldwide. Quick, instantaneous and fast E-Commerce has paved the path for online buying and selling. With the increased use of Smartphones, Mobile focussed commerce or M-Commerce is becoming increasingly popular. A study conducted by LexisNexis confirms that it is on the verge of becoming the most common method of shopping in the coming years. Increased Use of Smartphone Over 1.2 billion people access the internet daily using their Smartphone, acco...

Tags: e-commerce, m-commerce, shopping,

The Magento is a platform that scales up with your business. With a dedicated server (or decent cloud configuration) there should be no problem adding virtually unlimited number of products on your site with network traffic ranging from 10,000 to 100,000 visits a month. As Magento is used for more serious online shops which has potential to receive more orders, and hence the order processing is one of the high priority task for the admin users. The Magento admin panel is a simple one with necessary feature. However the UI/UX shall be impr...

Tags: magento, admin, sales, orders,