Blog
03 Jul 2018
The Benefits of Unifying B2B and B2C for your E-Commerce site
The main incentive for most businesses to sell to both businesses and consumers is to increase their
market share and grow sales. There are huge profit margins to be had for companies that also sell directly to
consumers (B2C), rather than just to businesses at a bulk discount (B2B). It is the case that most businesses cannot
complete all their sales through direct to consumer transactions. However, the benefits of the profit margins from
cutting out the middle-man from direct customer sales are too high to ignore completely. As such, we see plenty of
e-commerce provid...
Tags: e-commerce, b2b, b2c,