As B2B companies are moving from traditional promoting and basic online ordering portals to a whole digital commerce channel, there are several demanding situations they need to consider and deal with in addition to capabilities and functionalities that they need to make certain are in place before release. 1) Customer demands and the growth of B2B> Although B2B E-Commerce is at the rise, the scenario like the preferred vendors does not offer online purchasing alternatives or people who do are cumbersome and not as easy to shop from occurs too often in today’s commercial...

Tags: e-commerce, customer engagement, b2b, custom catalogs, digital marketing, generic,

Taking the right decision for an entrepreneur in the E-Commerce world is probably the hardest part. A wrong decision can ruin all the plans that you have for your E-Commerce website. The foremost decision that any entrepreneur has to take when setting foot to the realm of E-Commerce is to set the tone for their website. What is the perfect tone for your E-Commerce website? Should it be generic one? Or is it better to follow a particular niche? A generic website or a niche site; which one creates the maximum appeal among the customers? These questions haunt every person who...

Tags: e-commerce, generic, customer, niche site,