The art of retaining customer loyalty requires a fine balancing act of meeting your customer's needs as well as those of your business. For online businesses especially, there are plenty of options for customers to choose from, hence merchants need to exceed customer expectations, or they may choose to look for other options. Depending on how an organization can anticipate customer needs and drive engagement, we can gauge their sales and conversion rates. There continue to be rapid technological advances made in the area of E-Commerce, with businesses needing an unders...

Tags: e-commerce, customer engagement,

The main incentive for most businesses to sell to both businesses and consumers is to increase their market share and grow sales. There are huge profit margins to be had for companies that also sell directly to consumers (B2C), rather than just to businesses at a bulk discount (B2B). It is the case that most businesses cannot complete all their sales through direct to consumer transactions. However, the benefits of the profit margins from cutting out the middle-man from direct customer sales are too high to ignore completely. As such, we see plenty of e-commerce provid...

Tags: e-commerce, b2b, b2c,