Google has declared that, from July 2018, pagespeed will turn into a ranking factor in mobile search also since they have been using speed as a ranking signal for desktop search since 2010, and they have named it as “Speed Update”. Speed Update will be targeting only the slowest loading pages and to make it complicated Google has not released any standalone tool to determine whether a website page is affected by this algorithm update. But here some resources that can be helpful in evaluating a website page speed. Chrome User Experience Report Lighthouse...

Tags: mobile search, pagespeed, seo, speed update,

What Is Search Engine Marketing Internet marketing strategies can be made more effective through pay per click (PPC) campaigns through paid advertising. These campaigns depend on the site’s operators goals. SEM or Search engine marketing is the custom of running, designing, and optimizing search engine campaigns for ads. The difference between SEO marketing and SEO is the between unpaid and paid ranking priority in search results. Google Assistant In SEO Marketing Google today, is one of the biggest search engines that is present on the world wide web. This search engine...

Tags: seo, sales, digital marketing, google search,

The decade of the 1990’s marked the gradual shift from traditional methods of marketing and promotion to digital marketing, due to the increase in the usage of Internet. A statistic from Global Web Index (GWI) 2017, shows about 50% of the 7.4 billion population in the country now uses the Internet on a daily basis. Information on the Internet can be easily accessed by a widespread audience. Thus, businesses can utilize digital channels to acquire a large number of consumers. Visual content such as images, product videos and infographics can be easily shared. This drast...

Tags: seo, sales, sem,

Years ago, there existed a time when search engine bots never used to crawl or index web pages (website) dynamically created by JavaScript and CSS. The static HTML source code was all they could have a look at and it all seemed good and easy in the world of Webmasters. But of course, Google has always stuck to the Charles Darwin’s Theory of Evolution quite literally and has evolved itself into a bot that understands web pages by crawling its JavaScript and CSS files. This new update from Google got an apprehensive response from the Webmasters and the initial reaction w...

Tags: seo, seo, crawling, crawling, googlebot, googlebot, page ranking, page ranking, webmaster, webmaster,

Years ago, there existed a time when search engine bots never used to crawl or index web pages (website) dynamically created by JavaScript and CSS. The static HTML source code was all they could have a look at and it all seemed good and easy in the world of Webmasters. But of course, Google has always stuck to the Charles Darwin’s Theory of Evolution quite literally and has evolved itself into a bot that understands web pages by crawling its JavaScript and CSS files. This new update from Google got an apprehensive response from the Webmasters and the initial reaction w...

Tags: seo, seo, crawling, crawling, googlebot, googlebot, page ranking, page ranking, webmaster, webmaster,

7) Thinking about E-Commerce in Isolation B2B E-Commerce does not work in seclusion. Omni-channel experience is the thing that clients expect today, so distinguish all channels you can connect with your clients on and build a strategy that considers how these different channels interface with each other. For instance, field delegates should be prepared to use the energy of E-Commerce to build transformation and drive deals. 8) Not Enough Content Be it B2B or B2C, Content is the KING, from enhancing your SEO helps the customers to make an informed decision on buyin...

Tags: e-commerce, b2b, seo, analytics, omni-channel,