One of the most essential factors for any E-Commerce store is the search feature. It is estimated that about 30% of customers will go strictly to the search box to find what they are looking for. That means that about one-third of the visitors to your site will ignore every other feature on the front page in order to use the search box and find exactly what they are looking for. For us, this means that the search box needs to be the most important feature of our site. Let us look at some ways that we can optimize our search capabilities. We can utilize Natural Language Pro...

Tags: e-commerce, product search,

The art of retaining customer loyalty requires a fine balancing act of meeting your customer's needs as well as those of your business. For online businesses especially, there are plenty of options for customers to choose from, hence merchants need to exceed customer expectations, or they may choose to look for other options. Depending on how an organization can anticipate customer needs and drive engagement, we can gauge their sales and conversion rates. There continue to be rapid technological advances made in the area of E-Commerce, with businesses needing an unders...

Tags: e-commerce, customer engagement,

The main incentive for most businesses to sell to both businesses and consumers is to increase their market share and grow sales. There are huge profit margins to be had for companies that also sell directly to consumers (B2C), rather than just to businesses at a bulk discount (B2B). It is the case that most businesses cannot complete all their sales through direct to consumer transactions. However, the benefits of the profit margins from cutting out the middle-man from direct customer sales are too high to ignore completely. As such, we see plenty of e-commerce provid...

Tags: e-commerce, b2b, b2c,

E-Commerce start-ups depend on the card-not-present payment mode for their transactions. This payment mode poses an underlying threat for data thefts or hacker attacks. There have been numerous cases of credit card compromise in the past. Millions of cardholder’s data has been hacked resulting in huge settlements and big loses to the industry. Going through data theft is time-consuming and burdening on both the customer and the E-Commerce business. To protect your customer’s profile and data, there needs to be comprehensive guidelines. The Payment Card Industry Data Security S...

Tags: e-commerce,

On April 21st in the year 2015, Google provided us with a new update, called Mobilegeddon, involving a mobile-friendly algorithm that significantly boosted all mobile-friendly pages in its search results. Thereby allowing a greater exposure for these particular sites alone (mainly E-Commerce), which had a mobile-friendly option that enhanced the viewing experience for users. The Mobile-Friendly Google Label A website will be deemed so if it meets criteria like: That does not require a Flash installation as it is not available on most mobile phones Utilises text whic...

Tags: e-commerce, sales, mobile responsive, mobilegeddon,

Social networking sites have become the eternal abode of Gen Y. They are experts at the skill of multitasking any work that doesn't involve two hands and you can find the smartphone in the other. Be it during a commute or waiting at a doctor’s office, you can find people glued to their smartphones and scrolling through e-commerce catalogues. Our two favourite pastimes are social media and online shopping. These two have produced an even more alluring offspring, Social Commerce. Social Commerce is when you are scrolling through your favourite social media site and see a...

Tags: e-commerce, sales, social media,

Artificial intelligence has been the buzz for many years now, and unless you are living under a rock, you very well know what it is. The Artificial Intelligence or AI technology has been leveraged in many aspects across industries and businesses. What can / has it done to the E-commerce industry thus far? Most of the E-Commerce app giants that offer product recommendations are enabled by AI technology. These E-Commerce giants manage to upsell and cross-sell products on their websites purely using the AI recommendations and machine learning technologies. The consumer behav...

Tags: e-commerce, artificial intelligence,

The recent years has seen an exponential growth in E-Commerce and has led every business to make it mandatory to have one. The fear of the pandemic also had the consumers lean towards E-Commerce and shop differently. These factors multiplied the number of businesses moving towards the E- Commerce way. It’s safe to say then, that this trend is going to stay and be the new normal for many businesses henceforth. Building an E-Commerce website will prove to be a necessity for some businesses; for example, a direct-to-customer business. Their E-Commerce website will be the new...

Tags: e-commerce,

In order to deliver according to your customer's expectations, you need to know where they are coming from as well as how they interact with your E-Commerce business. One of the most important tools in your arsenal is site analytics which gives you various data points on your customers. Here are some of the more important points you can use to identify valuable customers. 1. Customer Lifetime Number of Orders This is a useful metric for determining a customers potential value to your brand. Through this metric, you can know the number of times a customer has placed an ord...

Tags: e-commerce,

Are you considering to develop an online grocery store, but not sure how to go about it? We can certainly help you in all aspects to launch your Grocery E-Commerce store successfully. There are few common problems which most of the store owners do not understand. It is important to learn and provide the necessary features from a customer perspective. Here are some key factors in optimising your online grocery store for your customers. 1. Compensating for Item quantity When buying groceries, the average cart size is usually much larger than a normal E-Commerce store as a...

Tags: e-commerce, online grocery store,

B2B organizations are finding that their clients now expect the same user-friendly buying experiences that B2C offers, as well as expanded inventory fulfillment options and assisted sales options. To provide what the customers are expecting, B2B organizations have to search for commerce solutions that help the accompanying 4 key abilities to remain competitive and even expand into pitching specifically to their end consumers. Full-Spectrum Selling Business-to-business customer preferences are changing and they need both self-service and full-service purchase cho...

Tags: e-commerce, b2b, automation, customer satisfaction, sales,

If your business is online and lacks integrated mobile commerce capabilities, you’re missing out a great opportunity for sales. Regardless of whether you have a live mobile app, it might be an ideal opportunity to reassess. Organizations have worked quickly to take care of the demand for mobile app and go after the billions of dollars up for grab, however many have hurried into M-Commerce without understanding that success depends on the correct technology. 1) Begin with a Clear Strategy Is your primary goal to provide customers with a research tool to help them in t...

Tags: e-commerce, sales, technology, m-commerce, mobile application,

7) Thinking about E-Commerce in Isolation B2B E-Commerce does not work in seclusion. Omni-channel experience is the thing that clients expect today, so distinguish all channels you can connect with your clients on and build a strategy that considers how these different channels interface with each other. For instance, field delegates should be prepared to use the energy of E-Commerce to build transformation and drive deals. 8) Not Enough Content Be it B2B or B2C, Content is the KING, from enhancing your SEO helps the customers to make an informed decision on buyin...

Tags: e-commerce, b2b, seo, analytics, omni-channel,

As B2B companies are moving from traditional promoting and basic online ordering portals to a whole digital commerce channel, there are several demanding situations they need to consider and deal with in addition to capabilities and functionalities that they need to make certain are in place before release. 1) Customer demands and the growth of B2B> Although B2B E-Commerce is at the rise, the scenario like the preferred vendors does not offer online purchasing alternatives or people who do are cumbersome and not as easy to shop from occurs too often in today’s commercial...

Tags: e-commerce, customer engagement, b2b, custom catalogs, digital marketing, generic,

Artificial Intelligence is transforming numerous elements of our life with or without our knowledge. From the way, we run devices in our house to the manner in which kids play with toys. In the same way Artificial Intelligence is also beginning to have a considerable impact on the way E-Commerce companies bring in and also retain their consumers. As a matter of fact, a study by Gartner forecasts that by 2020, 85% of a customer's connection with a company will certainly be taken care of without engaging with any human. To understand how AI is shifting E-Commerce, check...

Tags: e-commerce, artificial intelligence, shopping experience,

The world of virtual shopping is endless providing variety and global access to products with a single click. Augmented Reality is the new gift to our online shopping patriots. It is the bridge between the real and the virtual world that has become an integral part of internet marketing as well. Augmented reality is of three types that use computers, cameras, screens and processors as the devices for displays. They are the head-mounted display, handheld display and spatial displays. Let us know about them more: Head-mounted display: It is a wearable display on the head while keeping the...

Tags: e-commerce, sales, augmented information, augmented reality,

Online E-Commerce is fragile, and store owners and their customers are constantly at risk from cyber crime and money fraud. Without ideal protocols in place, voids in online security can pose as trouble and affect the business. Small stores, in theory, may look safe but found that one in five small store websites find themselves as victims every year. Another alarming find is that about 60 online retailers are forced to close within almost six months since initiation due to payment frauds. What are the Consequences of Online Fraud? Accepting Payments and Refunds: Fr...

Tags: e-commerce, sales, customer, security,

The concept of E-Commerce or Electronic Commerce has boomed over the recent years due to the rise in the use of Internet worldwide. Quick, instantaneous and fast E-Commerce has paved the path for online buying and selling. With the increased use of Smartphones, Mobile focussed commerce or M-Commerce is becoming increasingly popular. A study conducted by LexisNexis confirms that it is on the verge of becoming the most common method of shopping in the coming years. Increased Use of Smartphone Over 1.2 billion people access the internet daily using their Smartphone, acco...

Tags: e-commerce, m-commerce, shopping,

A retailer knows best how crucial technology is to improve sales. The product may sell on old-fashioned values, but the rest better be cutting edge. Why? To match the customer, who leaps on to newer and better tech by the day. In the age-old chestnut about omnichannel and multichannel, let's hash out some key variables which can make or break the sale. In-store, on the app, over a call or online, these are but 'channels' via which the customer interacts with a retailer. Just to get the truth out of the way, 'the customer now doesn't care which channel it takes to get the product to him'. It ju...

Tags: multi-channel, e-commerce, omnichannel, customer,

Taking the right decision for an entrepreneur in the E-Commerce world is probably the hardest part. A wrong decision can ruin all the plans that you have for your E-Commerce website. The foremost decision that any entrepreneur has to take when setting foot to the realm of E-Commerce is to set the tone for their website. What is the perfect tone for your E-Commerce website? Should it be generic one? Or is it better to follow a particular niche? A generic website or a niche site; which one creates the maximum appeal among the customers? These questions haunt every person who...

Tags: e-commerce, generic, customer, niche site,

Magento platformis certainly the best at present. According to Alexa, 26% of top E-Commerce sites are using Magento E-Commerce development as their platform. Open source, fully functional, user-friendly, customizable, secure, robust and feature-rich, Magento has strong evidence of success in the B2C market but do you know how delighting it is for B2B commercial space?Here’s how Magento framework benefits B2B E-Commerce business with its amazing features: It’s easy and intuitive feel makes B2B shopping as simple as B2C B2B buyers want to shop directly from the vendors, w...

Tags: magento, e-commerce, b2b,

Overview of e-Commerce Growth Trend Recently, we have been witnessing rapid growth in the e-Commerce business, which has transformed the retail market. The growth peaked during the covid pandemic and continues this trend as consumer mindset moved to online shopping. It is surely not going to be reversed post the pandemic now. Have a look at the statistics below to understand the future growth of e-Commerce. Source - https://www.statista.com/statistics/379046/worldwide-retail-e-commerce-sales/ The e-Commerce business keeps expanding every day, which is amazing and exciting. We have...

Tags: e-commerce,

The escalation of E-commerce post pandemic is not going to change and is set to spike further. There is an increase in the mindset of consumers’ preference to online shopping for 2 reasons, to keep pace with fast-paced day-to-day lives and convenience. This mounts pressure on  e-commerce businesses to provide a comprehensive platform to cater to the surging demands. This is critical to stay competitive and retain customer loyalty. The top influencers of e-commerce trends for 2023. Multi-faceted Shopping Consumers now tend to use varied shopping channels for their buys. They review the...

Tags: e-commerce,