When you start to see a high bounce rate on your landing pages, it's a flag that your site and content marketing strategy needs a practical redesign. Decreasing your bounce rate can helps your conversion rate. When you learn conversion architecture, you can build up an clear content strategy that will help to develop your business. 1. Improve Your Content’s Readability One reason that your target customers leave your site is a lack of readability. User experience begins when your content is readable and neat. In particular, large chunks of text frightens readers away,...

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Google has declared that, from July 2018, pagespeed will turn into a ranking factor in mobile search also since they have been using speed as a ranking signal for desktop search since 2010, and they have named it as “Speed Update”. Speed Update will be targeting only the slowest loading pages and to make it complicated Google has not released any standalone tool to determine whether a website page is affected by this algorithm update. But here some resources that can be helpful in evaluating a website page speed. Chrome User Experience Report Lighthouse...

Tags: mobile search, pagespeed, seo, speed update,

Are you wondering about how to improve on self-values or your enterprise levels in the virtual world? Looking to form a few action steps to get them into action? Check this article to know more about online reputation management and start planning your success steps. Why Do You Need Online Reputation Management? Gone are the days when life was as simple as having only food, clothing and shelter. Neither are the days of waiting for the news until the next day when the newspaper comes in, or the radio cracks its voice at low frequency to give us the updates about wha...

Tags: digital marketing, online reputation management, search engines,

Online reputation management is vital to the functioning and publicity of any company or business. Most people seem to accept the idea that online reputation management simply refers to managing the company’s contents on social media or publicity via websites and various online platforms. Online Reputation Management through, covers a much wider spectrum of items. Quick response to queries Taking suggestions from customers Customising equipment and products according to different wants and tastes Handling reviews effectively and according to the situation So o...

Tags: digital marketing, online reputation management, online marketing,

What Is Search Engine Marketing Internet marketing strategies can be made more effective through pay per click (PPC) campaigns through paid advertising. These campaigns depend on the site’s operators goals. SEM or Search engine marketing is the custom of running, designing, and optimizing search engine campaigns for ads. The difference between SEO marketing and SEO is the between unpaid and paid ranking priority in search results. Google Assistant In SEO Marketing Google today, is one of the biggest search engines that is present on the world wide web. This search engine...

Tags: seo, sales, digital marketing, google search,

Social networking sites have become the eternal abode of Gen Y. They are experts at the skill of multitasking any work that doesn't involve two hands and you can find the smartphone in the other. Be it during a commute or waiting at a doctor’s office, you can find people glued to their smartphones and scrolling through e-commerce catalogues. Our two favourite pastimes are social media and online shopping. These two have produced an even more alluring offspring, Social Commerce. Social Commerce is when you are scrolling through your favourite social media site and see a...

Tags: e-commerce, sales, social media,

The decade of the 1990’s marked the gradual shift from traditional methods of marketing and promotion to digital marketing, due to the increase in the usage of Internet. A statistic from Global Web Index (GWI) 2017, shows about 50% of the 7.4 billion population in the country now uses the Internet on a daily basis. Information on the Internet can be easily accessed by a widespread audience. Thus, businesses can utilize digital channels to acquire a large number of consumers. Visual content such as images, product videos and infographics can be easily shared. This drast...

Tags: seo, sales, sem,

Years ago, there existed a time when search engine bots never used to crawl or index web pages (website) dynamically created by JavaScript and CSS. The static HTML source code was all they could have a look at and it all seemed good and easy in the world of Webmasters. But of course, Google has always stuck to the Charles Darwin’s Theory of Evolution quite literally and has evolved itself into a bot that understands web pages by crawling its JavaScript and CSS files. This new update from Google got an apprehensive response from the Webmasters and the initial reaction w...

Tags: seo, seo, crawling, crawling, googlebot, googlebot, page ranking, page ranking, webmaster, webmaster,

Years ago, there existed a time when search engine bots never used to crawl or index web pages (website) dynamically created by JavaScript and CSS. The static HTML source code was all they could have a look at and it all seemed good and easy in the world of Webmasters. But of course, Google has always stuck to the Charles Darwin’s Theory of Evolution quite literally and has evolved itself into a bot that understands web pages by crawling its JavaScript and CSS files. This new update from Google got an apprehensive response from the Webmasters and the initial reaction w...

Tags: seo, seo, crawling, crawling, googlebot, googlebot, page ranking, page ranking, webmaster, webmaster,

When you start to see a high bounce rate on your landing pages, it is a flag that your site and content marketing strategy needs a practical redesign. 7. Attract the Right Visitors not high bounce rate On the off chance that your content strategy is not yielding the right visitors and increase sales for you, it is an ideal opportunity to make improvements. There is nothing as effective as publishing custom content that is "ideal" for your market, utilizing a content strategy that considers each stage of the sales cycle. The mistake that a lot of content marketers make is...

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