The augmentation of the web has taken us from distinct versions of a website to desktop versus mobile versions to responsive sites that adapt according to screen size, and then to native mobile apps, that either recreate the desktop expertise as a native app or act as a portal to the responsive version. The latest iteration of all this is PWA. It is the replacement of a responsive website. PWA the trending browsing mobile method PWA is a software platform that aims to merge the best of both the web and the native experience for website or app users. These mobile op...

Tags: magento pwa studio, progressive web app, pwa,

Along with plenty of exciting news from 2018 for users of Magento, comes the release of the latest version of the Magento platform, Magento 2.3.0, which comes with a new set of tools to make it easier to get your E-Commerce site up and running. 1. Multi-Source Inventory The ways in which products are sold, stored and delivered continue to grow and evolve. Multi-Source Inventory or MSI is an interface that allows merchants to manage their inventory across multiple physical locations, all from within the Magento admin dashboard, thereby improving the efficiency of operation...

Tags: magento,

It is important to connect with your customers both online and offline for your business. This helps maximize the revenue of your business and allows easier access for your customers. There are several steps that can be taken in order to make it easier for your business to connect with customers. 1. Integrate your Data By making sure that all your team's data is available at all times and not divided among teams, you can allow quick access to crucial data when it is needed. By combining both the offline data and online data of your customers, you can track your customer a...

Tags: multi-channel,

In order to deliver according to your customer's expectations, you need to know where they are coming from as well as how they interact with your E-Commerce business. One of the most important tools in your arsenal is site analytics which gives you various data points on your customers. Here are some of the more important points you can use to identify valuable customers. 1. Customer Lifetime Number of Orders This is a useful metric for determining a customers potential value to your brand. Through this metric, you can know the number of times a customer has placed an ord...

Tags: e-commerce,

As any business grows, they must contend with increasing buyer demands as well as market pressures. This shows that it is important to provide a great customer experience across all customer channels, with an evolving need to serve all customers for both B2B and B2C businesses through digital channels and Unified E-Commerce can be classified as all about that. Customers are always looking for meaningful interactions that can streamline the path to them getting what they want from you, but it is not always easy to integrate the various tools, technologies and teams in order...

Tags: ecommerce customer experience, unified ecommerce,

It is estimated that at least 70% of online carts are abandoned before any payment is being made. The reason for this is that customers consider the checkout process to be too complicated and the customer checkout experience is crucial and important. A clunky, drawn-out checkout process drives customers to seek business with rival stores. With mobile also accounting for a large portion of E-Commerce revenue, along with impulse buying, it is necessary for retailers to provide a more streamlined checkout experience. By redesigning our checkout experience into one that is...

Tags: e-commerce checkout, magento e-commerce,

Machine learning is a branch of artificial intelligence that improves performance over a period of time through experience. In many ways that may not be apparent at first glance, machine learning has become integrated into our daily lives. For anyone that is involved in E-Commerce, it would be natural to ask how machine learning would affect them. 1. Product Recommendations Probably the most obvious examples of machine learning for E-Commerce are product recommendations, where products are suggested to the customer based on what they have shown interest in. Traditionally,...

Tags: machine learning,

One of the most essential factors for any E-Commerce store is the search feature. It is estimated that about 30% of customers will go strictly to the search box to find what they are looking for. That means that about one-third of the visitors to your site will ignore every other feature on the front page in order to use the search box and find exactly what they are looking for. For us, this means that the search box needs to be the most important feature of our site. Let us look at some ways that we can optimize our search capabilities. We can utilize Natural Language Pro...

Tags: e-commerce, product search,

Are you considering to develop an online grocery store, but not sure how to go about it? We can certainly help you in all aspects to launch your Grocery E-Commerce store successfully. There are few common problems which most of the store owners do not understand. It is important to learn and provide the necessary features from a customer perspective. Here are some key factors in optimising your online grocery store for your customers. 1. Compensating for Item quantity When buying groceries, the average cart size is usually much larger than a normal E-Commerce store as a...

Tags: e-commerce, online grocery store,

The art of retaining customer loyalty requires a fine balancing act of meeting your customer's needs as well as those of your business. For online businesses especially, there are plenty of options for customers to choose from, hence merchants need to exceed customer expectations, or they may choose to look for other options. Depending on how an organization can anticipate customer needs and drive engagement, we can gauge their sales and conversion rates. There continue to be rapid technological advances made in the area of E-Commerce, with businesses needing an unders...

Tags: e-commerce, customer engagement,