Blog

17 Dec 2018

3 New Magento Tools To Boost Your E-Commerce Growth In 2022

Along with plenty of exciting news from 2018 for users of Magento, comes the release of the latest version of the Magento platform, Magento 2.3.0, which comes with a new set of tools to make it easier to get your E-Commerce site up and running. 1. Multi-Source Inventory The ways in which products are sold, stored and delivered continue to grow and evolve. Multi-Source Inventory or MSI is an interface that allows merchants to manage their inventory across multiple physical locations, all from within the Magento admin dashboard, thereby improving the efficiency of operation...

Tags: magento,

30 Nov 2018

7 Ways For Connecting Your Online And Offline Customer Interactions

It is important to connect with your customers both online and offline for your business. This helps maximize the revenue of your business and allows easier access for your customers. There are several steps that can be taken in order to make it easier for your business to connect with customers. 1. Integrate your Data By making sure that all your team's data is available at all times and not divided among teams, you can allow quick access to crucial data when it is needed. By combining both the offline data and online data of your customers, you can track your customer a...

Tags: multi-channel,

17 Nov 2018

4 Ways To Identify Valuable Customers in E-Commerce

In order to deliver according to your customer's expectations, you need to know where they are coming from as well as how they interact with your E-Commerce business. One of the most important tools in your arsenal is site analytics which gives you various data points on your customers. Here are some of the more important points you can use to identify valuable customers. 1. Customer Lifetime Number of Orders This is a useful metric for determining a customers potential value to your brand. Through this metric, you can know the number of times a customer has placed an ord...

Tags: e-commerce,

11 Oct 2018

3 Advantages Of A Unified E-Commerce Platform

As any business grows, they must contend with increasing buyer demands as well as market pressures. This shows that it is important to provide a great customer experience across all customer channels, with an evolving need to serve all customers for both B2B and B2C businesses through digital channels and Unified E-Commerce can be classified as all about that. Customers are always looking for meaningful interactions that can streamline the path to them getting what they want from you, but it is not always easy to integrate the various tools, technologies and teams in order...

Tags: ecommerce customer experience, unified ecommerce,

25 Sep 2018

6 Ways To Improve Your Customer Checkout Experience

It is estimated that at least 70% of online carts are abandoned before any payment is being made. The reason for this is that customers consider the checkout process to be too complicated and the customer checkout experience is crucial and important. A clunky, drawn-out checkout process drives customers to seek business with rival stores. With mobile also accounting for a large portion of E-Commerce revenue, along with impulse buying, it is necessary for retailers to provide a more streamlined checkout experience. By redesigning our checkout experience into one that is...

Tags: e-commerce checkout, magento e-commerce,

14 Sep 2018

6 Factors about Machine Learning in E-Commerce

Machine learning is a branch of artificial intelligence that improves performance over a period of time through experience. In many ways that may not be apparent at first glance, machine learning has become integrated into our daily lives. For anyone that is involved in E-Commerce, it would be natural to ask how machine learning would affect them. 1. Product Recommendations Probably the most obvious examples of machine learning for E-Commerce are product recommendations, where products are suggested to the customer based on what they have shown interest in. Traditionally,...

Tags: machine learning,

24 Aug 2018

How to Optimize your E-Commerce Conversions through Site Search

One of the most essential factors for any E-Commerce store is the search feature. It is estimated that about 30% of customers will go strictly to the search box to find what they are looking for. That means that about one-third of the visitors to your site will ignore every other feature on the front page in order to use the search box and find exactly what they are looking for. For us, this means that the search box needs to be the most important feature of our site. Let us look at some ways that we can optimize our search capabilities. We can utilize Natural Language Pro...

Tags: e-commerce, product search,

03 Aug 2018

9 Key factors to consider while developing an Online Grocery Store

Are you considering to develop an online grocery store, but not sure how to go about it? We can certainly help you in all aspects to launch your Grocery E-Commerce store successfully. There are few common problems which most of the store owners do not understand. It is important to learn and provide the necessary features from a customer perspective. Here are some key factors in optimising your online grocery store for your customers. 1. Compensating for Item quantity When buying groceries, the average cart size is usually much larger than a normal E-Commerce store as a...

Tags: e-commerce, online grocery store,

25 Jul 2018

How to Increase Customer Engagement for your E-Commerce Store

The art of retaining customer loyalty requires a fine balancing act of meeting your customer's needs as well as those of your business. For online businesses especially, there are plenty of options for customers to choose from, hence merchants need to exceed customer expectations, or they may choose to look for other options. Depending on how an organization can anticipate customer needs and drive engagement, we can gauge their sales and conversion rates. There continue to be rapid technological advances made in the area of E-Commerce, with businesses needing an unders...

Tags: e-commerce, customer engagement,

03 Jul 2018

The Benefits of Unifying B2B and B2C for your E-Commerce site

The main incentive for most businesses to sell to both businesses and consumers is to increase their market share and grow sales. There are huge profit margins to be had for companies that also sell directly to consumers (B2C), rather than just to businesses at a bulk discount (B2B). It is the case that most businesses cannot complete all their sales through direct to consumer transactions. However, the benefits of the profit margins from cutting out the middle-man from direct customer sales are too high to ignore completely. As such, we see plenty of e-commerce provid...

Tags: e-commerce, b2b, b2c,

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