We are happy to announce the launch of our revamped website, designed with a Fresh New look, User-friendly navigation, Search Engine Friendly & Search Engine Optimized structure along with updated information on our Solutions and Products. Going forward, we are also hoping to communicate regularly through blogs by posting new articles on useful information.

Tags: admin,

It is important to connect with your customers both online and offline for your business. This helps maximize the revenue of your business and allows easier access for your customers. There are several steps that can be taken in order to make it easier for your business to connect with customers. 1. Integrate your Data By making sure that all your team's data is available at all times and not divided among teams, you can allow quick access to crucial data when it is needed. By combining both the offline data and online data of your customers, you can track your customer a...

Tags: multi-channel,

One of the most essential factors for any E-Commerce store is the search feature. It is estimated that about 30% of customers will go strictly to the search box to find what they are looking for. That means that about one-third of the visitors to your site will ignore every other feature on the front page in order to use the search box and find exactly what they are looking for. For us, this means that the search box needs to be the most important feature of our site. Let us look at some ways that we can optimize our search capabilities. We can utilize Natural Language Pro...

Tags: e-commerce, product search,

The art of retaining customer loyalty requires a fine balancing act of meeting your customer's needs as well as those of your business. For online businesses especially, there are plenty of options for customers to choose from, hence merchants need to exceed customer expectations, or they may choose to look for other options. Depending on how an organization can anticipate customer needs and drive engagement, we can gauge their sales and conversion rates. There continue to be rapid technological advances made in the area of E-Commerce, with businesses needing an unders...

Tags: e-commerce, customer engagement,

The main incentive for most businesses to sell to both businesses and consumers is to increase their market share and grow sales. There are huge profit margins to be had for companies that also sell directly to consumers (B2C), rather than just to businesses at a bulk discount (B2B). It is the case that most businesses cannot complete all their sales through direct to consumer transactions. However, the benefits of the profit margins from cutting out the middle-man from direct customer sales are too high to ignore completely. As such, we see plenty of e-commerce provid...

Tags: e-commerce, b2b, b2c,

E-Commerce start-ups depend on the card-not-present payment mode for their transactions. This payment mode poses an underlying threat for data thefts or hacker attacks. There have been numerous cases of credit card compromise in the past. Millions of cardholder’s data has been hacked resulting in huge settlements and big loses to the industry. Going through data theft is time-consuming and burdening on both the customer and the E-Commerce business. To protect your customer’s profile and data, there needs to be comprehensive guidelines. The Payment Card Industry Data Security S...

Tags: e-commerce,

As any business grows, they must contend with increasing buyer demands as well as market pressures. This shows that it is important to provide a great customer experience across all customer channels, with an evolving need to serve all customers for both B2B and B2C businesses through digital channels and Unified E-Commerce can be classified as all about that. Customers are always looking for meaningful interactions that can streamline the path to them getting what they want from you, but it is not always easy to integrate the various tools, technologies and teams in order...

Tags: ecommerce customer experience, unified ecommerce,

On April 21st in the year 2015, Google provided us with a new update, called Mobilegeddon, involving a mobile-friendly algorithm that significantly boosted all mobile-friendly pages in its search results. Thereby allowing a greater exposure for these particular sites alone (mainly E-Commerce), which had a mobile-friendly option that enhanced the viewing experience for users. The Mobile-Friendly Google Label A website will be deemed so if it meets criteria like: That does not require a Flash installation as it is not available on most mobile phones Utilises text whic...

Tags: e-commerce, sales, mobile responsive, mobilegeddon,

The Magento is a platform that scales up with your business. With a dedicated server (or decent cloud configuration) there should be no problem adding virtually unlimited number of products on your site with network traffic ranging from 10,000 to 100,000 visits a month. As Magento is used for more serious online shops which has potential to receive more orders, and hence the order processing is one of the high priority task for the admin users. The Magento admin panel is a simple one with necessary feature. However the UI/UX shall be impr...

Tags: magento, admin, sales, orders,

Background Officially Magento 1 has met its end of life in June 2020. There is no longer any security updates or feature enhancements anymore. Without any security patches, those sites still persistent with Magento 1, are highly posed to vulnerable cyberattacks and hackers. E-Commerce companies had considerable time for a game-changer decision and to migrate to Magento 2. Though the website might not collapse immediately but there sure will be impact that is going to be damaging. You will be putting your e-commerce customers at risk. Browse through the challenges you are...

Tags: magento,

People do not stay on a sinking boat. Magento 1 support is officially stopped from 30th June 2020. If you are using Magento 1, you must get off the sinking boat. Critical things are becoming obsolete now, like security concerns and third-party extensions. Before it turns out to be worse, get off Magento 1 and choose the next right version Magento 2. As you will be spending money to re-platform, understand what it gives you and validate if it’s the right choice. Evaluate if the enhancements in Magento 2, justifies the re-platform. With the support ended for Magento 1, n...

Tags: magento,

Artificial intelligence has been the buzz for many years now, and unless you are living under a rock, you very well know what it is. The Artificial Intelligence or AI technology has been leveraged in many aspects across industries and businesses. What can / has it done to the E-commerce industry thus far? Most of the E-Commerce app giants that offer product recommendations are enabled by AI technology. These E-Commerce giants manage to upsell and cross-sell products on their websites purely using the AI recommendations and machine learning technologies. The consumer behav...

Tags: e-commerce, artificial intelligence,

The recent years has seen an exponential growth in E-Commerce and has led every business to make it mandatory to have one. The fear of the pandemic also had the consumers lean towards E-Commerce and shop differently. These factors multiplied the number of businesses moving towards the E- Commerce way. It’s safe to say then, that this trend is going to stay and be the new normal for many businesses henceforth. Building an E-Commerce website will prove to be a necessity for some businesses; for example, a direct-to-customer business. Their E-Commerce website will be the new...

Tags: e-commerce,

In our previous blog we discussed the reasons to hire an Ecommerce consultant for a business to flourish and succeed. We noted the role of Ecommerce consultants and what they can do for the business. We also mentioned how retail e commerce strategy and industry specific e commerce strategy plan can benefit the promotion of your business. In this post, let’s explore how to develop a successful e commerce strategy and implementation. An e commerce advertising strategy should not only drive up your sales, but also get your customers to revisit your business regularly...

Tags: admin,

The retail industry is growing rapidly with the ecommerce development at its peak. The Indian ecommerce industry is set to reach a $120 billion by 2025, according to a report by Forbes. With more than 75% internet penetration in the country, there is a huge potential to tap into the ecommerce market. Setting up a website to sell your goods and services can be achieved by a fraction of the price in setting up a brick-and-mortar shop. But kickstarting an ecommerce startup is not as simple as gathering a few images of your products/services and posting them on a website. Ther...

Tags: admin,

Within today’s E-Commerce and its B2B (Business-to-Business) working model, and in the leading era of digital technology and the internet, we see many businesses moving to the online space for better reach, transaction and sales. We have seen a spike in their numbers especially owing to the current pandemic raging due to the COVID-19 virus. In the last few years, many platforms and websites have arisen to help these businesses in their E-Commerce ventures. And amongst some of their top-performing platforms, we find Magento and Shopify. How do B2B customers use these...

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Understanding the changing trend from conventional buying pattern to an online model E-Commerce and Brick-and-Mortar are retail business models for buying and selling products and services. This is an emerging and well-established form of the retail business model that involves buying and selling goods and services online over the internet. It works in 4 market segments: Business-to-Business (B2B), Business-to-Consumer (B2C), Consumer-to-Consumer, and Consumer-to-Business. Some famous examples of companies and brands following this retail business model are Amazon...

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Along with plenty of exciting news from 2018 for users of Magento, comes the release of the latest version of the Magento platform, Magento 2.3.0, which comes with a new set of tools to make it easier to get your E-Commerce site up and running. 1. Multi-Source Inventory The ways in which products are sold, stored and delivered continue to grow and evolve. Multi-Source Inventory or MSI is an interface that allows merchants to manage their inventory across multiple physical locations, all from within the Magento admin dashboard, thereby improving the efficiency of operation...

Tags: magento,

In order to deliver according to your customer's expectations, you need to know where they are coming from as well as how they interact with your E-Commerce business. One of the most important tools in your arsenal is site analytics which gives you various data points on your customers. Here are some of the more important points you can use to identify valuable customers. 1. Customer Lifetime Number of Orders This is a useful metric for determining a customers potential value to your brand. Through this metric, you can know the number of times a customer has placed an ord...

Tags: e-commerce,

It is estimated that at least 70% of online carts are abandoned before any payment is being made. The reason for this is that customers consider the checkout process to be too complicated and the customer checkout experience is crucial and important. A clunky, drawn-out checkout process drives customers to seek business with rival stores. With mobile also accounting for a large portion of E-Commerce revenue, along with impulse buying, it is necessary for retailers to provide a more streamlined checkout experience. By redesigning our checkout experience into one that is...

Tags: e-commerce checkout, magento e-commerce,

Machine learning is a branch of artificial intelligence that improves performance over a period of time through experience. In many ways that may not be apparent at first glance, machine learning has become integrated into our daily lives. For anyone that is involved in E-Commerce, it would be natural to ask how machine learning would affect them. 1. Product Recommendations Probably the most obvious examples of machine learning for E-Commerce are product recommendations, where products are suggested to the customer based on what they have shown interest in. Traditionally,...

Tags: machine learning,

Are you considering to develop an online grocery store, but not sure how to go about it? We can certainly help you in all aspects to launch your Grocery E-Commerce store successfully. There are few common problems which most of the store owners do not understand. It is important to learn and provide the necessary features from a customer perspective. Here are some key factors in optimising your online grocery store for your customers. 1. Compensating for Item quantity When buying groceries, the average cart size is usually much larger than a normal E-Commerce store as a...

Tags: e-commerce, online grocery store,

B2B organizations are finding that their clients now expect the same user-friendly buying experiences that B2C offers, as well as expanded inventory fulfillment options and assisted sales options. To provide what the customers are expecting, B2B organizations have to search for commerce solutions that help the accompanying 4 key abilities to remain competitive and even expand into pitching specifically to their end consumers. Full-Spectrum Selling Business-to-business customer preferences are changing and they need both self-service and full-service purchase cho...

Tags: e-commerce, b2b, automation, customer satisfaction, sales,

7) Thinking about E-Commerce in Isolation B2B E-Commerce does not work in seclusion. Omni-channel experience is the thing that clients expect today, so distinguish all channels you can connect with your clients on and build a strategy that considers how these different channels interface with each other. For instance, field delegates should be prepared to use the energy of E-Commerce to build transformation and drive deals. 8) Not Enough Content Be it B2B or B2C, Content is the KING, from enhancing your SEO helps the customers to make an informed decision on buyin...

Tags: e-commerce, b2b, seo, analytics, omni-channel,

As B2B companies are moving from traditional promoting and basic online ordering portals to a whole digital commerce channel, there are several demanding situations they need to consider and deal with in addition to capabilities and functionalities that they need to make certain are in place before release. 1) Customer demands and the growth of B2B> Although B2B E-Commerce is at the rise, the scenario like the preferred vendors does not offer online purchasing alternatives or people who do are cumbersome and not as easy to shop from occurs too often in today’s commercial...

Tags: e-commerce, customer engagement, b2b, custom catalogs, digital marketing, generic,

Artificial Intelligence is transforming numerous elements of our life with or without our knowledge. From the way, we run devices in our house to the manner in which kids play with toys. In the same way Artificial Intelligence is also beginning to have a considerable impact on the way E-Commerce companies bring in and also retain their consumers. As a matter of fact, a study by Gartner forecasts that by 2020, 85% of a customer's connection with a company will certainly be taken care of without engaging with any human. To understand how AI is shifting E-Commerce, check...

Tags: e-commerce, artificial intelligence, shopping experience,

The world of virtual shopping is endless providing variety and global access to products with a single click. Augmented Reality is the new gift to our online shopping patriots. It is the bridge between the real and the virtual world that has become an integral part of internet marketing as well. Augmented reality is of three types that use computers, cameras, screens and processors as the devices for displays. They are the head-mounted display, handheld display and spatial displays. Let us know about them more: Head-mounted display: It is a wearable display on the head while keeping the...

Tags: e-commerce, sales, augmented information, augmented reality,

Magento offers a set of Shopping cart price rules, which will be helpful for the merchant for various promotions. However, there are difficult situations that merchant face to promote unique offers with given conditions & attributes. Hence merchant requires to have an additional condition for shopping cart price rule (Discount with or without coupon). Detailed Description: Magento is a leading open-source e-commerce platform written in PHP. Fully functional, user-friendly, customizable, secure, robust and feature-rich, Magento has strong evidence of success in the eCo...

Tags: magento, add new condition in shopping cart, custom shopping cart price rule,

Online E-Commerce is fragile, and store owners and their customers are constantly at risk from cyber crime and money fraud. Without ideal protocols in place, voids in online security can pose as trouble and affect the business. Small stores, in theory, may look safe but found that one in five small store websites find themselves as victims every year. Another alarming find is that about 60 online retailers are forced to close within almost six months since initiation due to payment frauds. What are the Consequences of Online Fraud? Accepting Payments and Refunds: Fr...

Tags: e-commerce, sales, customer, security,

A retailer knows best how crucial technology is to improve sales. The product may sell on old-fashioned values, but the rest better be cutting edge. Why? To match the customer, who leaps on to newer and better tech by the day. In the age-old chestnut about omnichannel and multichannel, let's hash out some key variables which can make or break the sale. In-store, on the app, over a call or online, these are but 'channels' via which the customer interacts with a retailer. Just to get the truth out of the way, 'the customer now doesn't care which channel it takes to get the product to him'. It ju...

Tags: multi-channel, e-commerce, omnichannel, customer,

Overview of e-Commerce Growth Trend Recently, we have been witnessing rapid growth in the e-Commerce business, which has transformed the retail market. The growth peaked during the covid pandemic and continues this trend as consumer mindset moved to online shopping. It is surely not going to be reversed post the pandemic now. Have a look at the statistics below to understand the future growth of e-Commerce. Source - https://www.statista.com/statistics/379046/worldwide-retail-e-commerce-sales/ The e-Commerce business keeps expanding every day, which is amazing and exciting. We have...

Tags: e-commerce,

Introduction First of it was digitization, and then came virtual platforms, and now AI, e-Commerce is going through all these technological enhancements. Mention AI, instantly robotics comes to our mind. But it is much more than that and AI has penetrated most of the industries now. The e-Commerce industry has not fallen short of this AI intrusion. Be it customer experience, or consumer buying patterns, future demands, AI has taken all of them into its stride. AI programs tend to perceive their environment and handle it to solve problems and achieve specific goals. When such intelligent pro...

Tags: sales,